5 COMMON MISTAKES PEOPLE MAKE WHEN HIRING A WEB DESIGNER
Mistake 1: Paying too little
The way a lot of people think about getting a new website is, they have a certain budget and they think, “If I save some of the budget, I’ll have extra money leftover and I come out ahead of the deal”. So they’ll go and get a Wix or a Google Builder or a IONOS website, and they’ll think because they’ve saved money they’re winning.
Warren Buffet once said: “Everything is based on opportunity cost.” So instead of thinking: “I have money, I need a website, I save money by getting a Wix Website.”
Opportunity-cost would think: “ I have this money. I have a lot of different options, including getting a Wix website, do-it-myself, hiring a freelancer or hiring an advertising agency. And then out of all those decisions, which one will bring me in the most net profit overall?”
Most of the times when you go for the cheap option you’re really losing a lot in terms of potential net profit.
Mistake 2: Paying too much
So when you are working with a high-end web developer you are just paying for a higher quality version of the same thing. Hopefully, you will get someone who codes better and understands design better.
A lot of people expect a large agency to do a better job. So you’ll go to their beautiful and expensive looking office in a nice part of the city and they have a foosall table and everybody is having fun.
You start wondering how can they afford all of this. Well, the price of your website is going towards all of these things.
But then, typically what happens is you end up working with a junior-level developer who is quite new in the agency, and that’s really your day to day contact, the point person that you’ll be dealing with throughout the project. One thing I would advise people when it comes to choosing web developers is to just focus on the result. At the end of the day, it’s, “do you like their work?”
Mistake 3: Hiring a designer to build your website
When I say designer, I mean someone who’s strictly an artist. There’s a lot of those out there who are only concerned about how the website looks like, if it’s unique, or if it follows the latest website design trends. But at the end of the day, they don’t really understand what the primary purpose of a website is.
If you’re running a commercial business, the intention of the website is to make a profit.
And so, most designers don’t understand that. Our approach is to see it as marketing + design. Our work with designing and developing for the web is always driven by a single core idea. The “one thing” we want the user to do on your site, and we build everything with that in mind. Be it purchasing a product, planning a trip, joining an email list, or simply learning something new, we identify that “one thing” and push the user towards it throughout their journey.
Mistake 4: Not using a CMS
A CMS or a Content Management System quite literally allows you to control and manage the content within your web site. WordPress and TYPO3 are both a CMS, and there are a million more out there. The one thing to note is not all CMSs are the same, even within WordPress.
When most people buy a website they only think about the front-end. They think about the aesthetics, and they don’t really think about how complex it is to edit and update the site.
Sometimes you’ll get a site that’s very hard to edit and update on the backend. You essentially have to know how to code to be able to make small changes and updates.
The backend from our webpages is as easy to edit and update as your Facebook profile.
I would advise you to ask if you can look through the backend of one of their sites to see how easy it is for you to edit and update because that should definitely play a role in your decision making.
Mistake 5: Choosing someone who doesn’t practice what they preach
Just as you wouldn’t trust an overweight personal trainer or a skinny chef, you should probably never trust a designer with an ugly looking website.
If they don’t have an effective webpage, they probably shouldn’t be creating a webpage for you. Apart from great design and functionality, their website should be responsive.
People will visit your website on a wide range of devices, and it needs to look great and function perfectly on all of them. You need to know that your new agency is capable of creating the kind of responsive website you need. If they don’t do it for themselves, how do you know they can do it for you?
So, if you’ve made it this far, then you’re probably thinking “I need someone to build my website for me.” So, I’d like to make you an offer that you can’t refuse.
We create a top-notch website from as little as 55$ per month uniquely designed to each client. Website design, hosting, domain registration, email setup, maintenance and support, all in one monthly payment. You can set it and forget it with full confidence in quality.