Are you facing these 10 common SEO problems?

Our SEO projects at webpage agency start with an SEO audit. We can’t cover every eventuality, however here are the 10 most common SEO mistakes we’ve seen, as well as advice on how to correct them:

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1. Not analyzing your search performance with Google Analytics


When most people think about SEO, they think about massive amounts of free traffic. But it’s also about conversion.

It’s easy to research which keywords get the most traffic and getting disappointed when you can’t rank for those super-competitive, high-traffic keywords. However, traffic isn’t all that matters. In most cases, lower-traffic phrases will convert better because they’re more specific. Ranking on the first page for multiple of them can drive a lot of sales.

The only way to get an overview is to track it. Use an analytics tool like Google Analytics to set up conversion tracking for your keyword phrases, and then compare them to see what are achieving the best results. This data will help you to improve your webpage in general and also to know which efforts are worth focusing on.

2. Not Optimizing for Local SEO


If your business focuses on customers from a certain city or region, it’s essential to learn more about local search. Google manages it quite different than the more global keywords.

A good starting point is to include region-specific keywords in your page titles and meta descriptions. It is also essential to include an address and local phone number on your webpages, most suitable in the header or footer. Ultimately, you should list yourself on Yelp, Merchant Circle, Google Places, FourSquare, and other local based sites and review networks.

3. Optimizing for the wrong keywords

This point is very important. Avoid optimizing for:

· Global keywords, when you want to attract local customers

· Generic keywords that bring in visitors who have zero interest in your services or products

· Keywords that users search for who are looking for free information.

· Broad keywords that are super-competitive, high-traffic keywords.

It’s preferable to be as specific as possible. Generic keywords might bring you a great deal of traffic if you’re victorious, but how realistic is it? Most of the time you would be better advised to go for more specific phrases, since they usually rank quicker and bring in more qualified traffic.

For instance, if you start as a web designer it is not smart to go for the keywords “web design”. It is way easier to rank for “web design services for lawyers in Frankfurt” – keywords that would most likely deliver results immediately. As your website grows and gains authority you could optimize for more competitive keywords.

4. Not taking full advantage of Meta Descriptions and Title Tags

It still wonders me when I see webpage that has its name as the title for every page throughout its website. It’s such a fatal error.

Each and every site should have a unique title, and not only from an SEO point of view. The page title is usually shared in tweets and used when someone bookmarks your webpage, therefore sound, unique and attractive titles are extremely important.

Definition: What is a Title-Tag?

Other Names: Titel-Tag, Meta Title, SEO Title, SEO Page Title

Length: around 50 to 60 characters (max. 600 Pixel)

Format: Main Keyword: Secondary Keywords | Brand

Wording: Keyword optimized, sound, unique, attractive

Avoid: Keyword Stuffing, too long or too short Titel-Tags

Tools: Google Search Console Performance Report, Sistrix SERP Snippet Generator, Yoast SEO

Try: Brackets, Emojis, and special characters

Meta descriptions are essential as well. They pitch your website in search results. For this reason, make every single one as unique and attractive as you can. Each page of your website should have a custom meta description to makes the user want to click on it, in addition to relevant keywords.

Definition: What is a Meta-Description?

Other Names: Meta-Beschreibung, SEO Description, Meta Description Tag

Length: ca. 50-160 Zeichen

Wording: Keyword optimized, sound, unique, attractive

Aim: We want to achieve the best possible click-through rate, but no false promises should be made.

Use: It is a Teaser for the Content and not the content itself.

Avoid: Keyword Stuffing, a Description without the main keyword, too many special characters.

Tools: Google Search Console Performance Report, Sistrix SERP Snippet Generator, Yoast SEO

Try: Special Characters like checkmarks for example.

5. Non-utilization of Anchor Text for Internal Links

Have you ever noticed links in the body of a web page for “click here,” read more,” and other generic text?

Using a call to action as your link could increase clicks, but from an SEO point of view, it’s a waste. Because it costs you the opportunity of tailoring your anchor text..

For instance, if you write a blog article, and you want to link to your web design services page, make the anchor text “web design services” or something comparable. Well, if you definitely need a call to action, aim to include at least the most relevant keywords in the link. For example, “click here to learn more about our web design services.”

6. Using identical Anchor Text for all Links

It is crucial to optimize anchor texts, however, never use the same anchor text for every link to a site. It looks weird to visitors, and may as well hurt your google ranking.

Therefore, use alterations on the phrase, the name of your company, or from time to time, even a URL to make it look more natural. 

7. Choosing Link Quantity Over Link Quality

Although it is very easy to get a large volume of links, you should generally focus on quality.

One high authority link from a popular website improves your search engine rankings more than hundreds of low-quality directory links. Indeed, they’re more difficult to get, this is the reason why search engines place such trust in them. 

Hence, try to get links that:

  • Are relevant to your website and niche.
  • Do not include a lot of outgoing links.
  • Never links to adult, pharmacy, or gambling sites.

You can also take advantage of free tools like SEOquake to check the quality of the domain and incoming links to the page.

8. Publishing Poorly Written Content

Two notorious methods of creating a significant amount of content include hiring low paid writers and using article spinners – a software that re-words already existing blog posts.

Why is this a bad idea?

Think about the impression it’ll give users. They know if content is valuable and unique or not. By publishing a bad blog post, you’ll lose trust.

Hire writers who are capable of creating original content that you are proud to post on your website. They probably cost much more, but if it results in more conversions, the investment will be worth it.

9. Not Creating Link-Worthy Content

The bitter truth of link building is that in some cases even well-written content still doesn’t get links.

You need to make it significantly better content than others if you want people to link to it. Publish data that is link-worthy.

For instance, our web design company could publish blog posts on their site like:

  • Top 100 Best Designed Corporate Websites 2019
  • Ultimate WordPress Plugins Guide
  • A History of Web Design [Infographic]

10. Not Using a Great Design for Links

Has your site a unique design, or is it a popular template?

There exist a large number of CSS and more design galleries that will link to your website if the design is remarkable. You may as well search for blogs that do reviews of websites in particular industries (such as showcases of education and medical websites) and ask if they will list yours too.

Unless you are a web designer these sites probably won’t bring customers however the links still help establish domain authority. It’s an easy way to generate high-quality backlinks.

More To Explore

Are you facing these 10 common SEO problems?

Our SEO projects at webpage agency start with an SEO audit. We can’t cover every eventuality, however here are the 10 most common SEO mistakes we’ve seen, as well as advice on how to correct them:

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